The traditional cost - based pricing strategies ca n ' t be applied in the field of information goods and service , instead the value - based pricing strategies are always adopted by the monopolists to maximize their profits 传统的基于成本的定价方法已经不适用信息产品/服务领域,厂商必须基于客户效用进行定价才能够获得收益。
百科解释
Value-based pricing, or value optimized pricing, is a pricing strategy. It sets prices primarily, but not exclusively, on the value, perceived or estimated, to the customer rather than on the cost of the product or historical prices.